Bloggers must be consistent in posting to their blogs to attract and keep traffic. Another variable involved concerning posting is the frequency of which fresh blog entries appear on a site. It is clear that the frequency with which blog entries are posted is an important factor in the site's growth in the initial stages of blogging. In order to attract any blog traffic you must have posts on your site for readers to view. In the beginning stages of a blog, you will need to create a 'inventory" of content. Therefore, your posts must be more frequent. However, once a blog attracts regular traffic, is frequency still an important factor?
Here is a discussion comparing the pros and cons between posting schedules concerning their frequencies and how readers and content may be affected.
1 - Frequency/Quantity
Strengths
a) Continuously fresh content is being posted to the blog.
b) The more frequent the blog entries the more frequently search engines will 'crawl' your site. This usually results in a higher ranking on search engines.
c) The more entries that are posted the more likely the content will be shorter in length and therefore easier and quicker to read.
- Weakness -
a) The more frequently you post, the less research and depth it will have. This can lead to decreased content quality or originality.
b) Posting quite frequently can also lead to a tendency to run short on relevant material. This may create 'temporary' circumstances when content is not relative to the theme of the blog.
c) The 'rush' to publish an entry can result in content with less depth than you would expect in a comment on a blog. If your goal is to make money blogging, your posts should be more helpful to readers since they are likely to spend money on your site.
2 - Length/Quality
Strengths
Blog entries that are not posted often tend to be longer and more detailed. This is especially helpful when you want to make money blogging since readers can see more of an investment of your efforts and contributions. This tends to have a more positive influence on their purchasing decisions.
b) With more time between entries there is generally more insight included in the content due to the time invested in developing it.
c) A less frequent posting schedule may in fact be more appealing to many readers who have hectic schedules. This allows readers to have more time between visits, allowing them the freedom to keep up with any new updates.
- Weakness
a) Many who visit blogs tend operazione colomba to rush through what they read due to eye strain, time schedules, multi-tasking or other reasons. This can lead to readers not understanding the value of additional research and depth that a post might offer. They may prefer a shorter, lighter read.
b) Less content means fewer search engines visits, which can lead to a decrease of blog traffic.
c) Visitors may choose to ignore a longer post if they find it too long after scanning it. This is common, especially online where people tend to scan more content than they actually read.
Although a frequent blog posting schedule is needed in the very early stages of its development that may not be the case once the site is established. There appears to be some merit to posting infrequent blog entries as long as content quality remains high. When your site has a steady flow of visitors, they place greater importance on quality than quantity. Frequency seems to be of more importance early in the blog building stage to simply attract 'attention' but quality tends to better sustain the popularity of the site. In the end it all comes down to what your readers have become accustomed to but one thing does remain consistent, your content must be worth their time.